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Maker Dao Branding

Maker Dao Branding

Create a strong visual identity and visual language for something that is intrinsically complex, technical, and dynamic

The challenge →

Since crypto currencies and the accompanying tools and platforms to support them are being invented, defined, and refined, Maker Dao needs a robust visual language to communicate to diverse audiences from instructional partners to retail customers. “Crypto” meaning secret or hidden just adds a little extra spice to the challenge. Given that Maker is building a financial system for the future, we wanted to build a visual identity that is futuristic and eye-catching.

We decided on a Sci Fi aesthetic (with the Fi standing for “Finance”).

Card Marker DAO
Card Marker DAO
Card Marker DAO
Card Marker DAO

Maker Dao wants to remove the limitations of geography and centralization in finance. Clearly, we couldn’t limit ourselves to two dimensions in our design. Thinking about traveling to new financial frontiers while looking at the morphology of the Dai coin logo inspired us to make a spaceship out of it.

The spaceship navigates across Maker’s various platforms with complete freedom of travel just like the currency it represents.

Background Marker DAO
Background Marker DAO

We didn’t want to limit ourselves to three dimensions either. Imagining a future with travel through the higher dimensions, we added gradients to give us dimensions in the direction of color.

Happily, this also gave us the visual “pop” we were looking for.

Marker Dao Branding
Marker Dao Branding

Maker Dao generates an enormous number of articles and whitepapers explaining processes, technologies, regulations, and so on.

Using the visual language we developed, we are able to create illustrations explaining the concept or capturing its essence after the idea has been explained to us a few times.

Brand Animation

Maker Dao is an umbrella that contains various entities. Our system had to be robust enough to have room for all of them.

Brand Animation Marker Dao
Brand Animation Marker Dao
Brand Animation Marker Dao
Brand Animation Marker Dao
Brand Animation Marker Dao
Brand Animation Marker Dao
Brand Animation Marker Dao
Brand Animation Marker Dao
Brand Animation Marker Dao
Maker Ecosystem

Endgame will ensure that the Maker Ecosystem can scale in a decentralized manner

Maker Ecosystem
Maker Ecosystem

Credits*→♥

A project by Tercer Espacio + Lumbre

Creative Direction_ Sergio Saleh Executive Producer_Pablo Encabo, Jeff Keisel

Art Direction_Bel De Chazal Motion Direction_Santiago Crescimone & Joaquin Fernandez 2D & 3D Design_ Santiago Crescimone & Joaquin Fernandez

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